Out of the Box

Dezeen x Samsung


The Dezeen x Samsung Out of the Box Competition is a global contest that challenges contestants to design innovative new objects. Inspired by Samsung’s Eco-Package concept -aiming to reduce waste by providing customers with a way to repurpose its television packaging into new household items- the competition sought innovative designs for the home that can be made by repurposing cardboard packaging, to encourage users to creatively reuse the box their Samsung television is shipped in rather than throwing it away.

Project developed in collaboration with UOOU Studio